Case StudiesĪ case study shares a customer’s success story they experienced when using your product or service. Studies have found those who blog regularly are most likely to reach their goals. Blog posts are usually at least 1,500 words long and help your audience solve a problem on their own, empowering them to become amazing at what they do (and subsequently give them more reason to use the product or service you’re selling). With easy-to-use tools like Audacity, you can record yourself reading your e-books, blog posts, and course lessons out loud, host the audio on a service like Libsyn, and embed the audio files in your content with podcast plugins like the Podcast Motor Player we use on the CoSchedule blog, or fusebox, the Smart Podcast Player from Pat Flynn.īlog content can take many different formats-how to, list, question, why, etc.-and usually serves to educate prospective customers.
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While podcasting is becoming more popular, there’s also a lot of opportunity to turn the written word into audio content. So it’s perfectly acceptable for marketers to borrow ideas from the traditional publishing world to better engage their audiences. Like a traditional newspaper or magazine publishes articles, you can, too.Īs Joe Pulizzi, the godfather of content marketing likes to say, companies are now publishers. You likely have company news, product announcements, and a ton of other stories that deserve to be told. Let’s check out these basic content types: 1. I say essential here because these come ready-made in your CoSchedule calendar. Start With The Most Essential Content Types Consider Formats That Span Multiple Content Types.Start With The Most Essential Content Types.Here’s the comprehensive list of the best marketing content types on the Internet.
MONTHLY MENU PLANNER TEMPLATE NO ORDINARY MOMENTS BLOG HOW TO
And the links provide additional context on how to start each tactic.
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It’s meant to serve you up ideas that just might work. This post is not designed for you to try everything. So, to help you decide which content types to add to your marketing calendar, I thought you’d dig a super comprehensive list of ideas, complete with examples of how other marketers have used them successfully.
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Ready for some great new content ideas? Yeah, I know you are - let’s do this. Sometimes, it’s nice to have inspiration to help get the wheels moving in your head for what you can do to 10x your marketing.Īnd so, as you already know from the title of this chapter, we are going to fill you in on every type of content you can add to your marketing calendar and distribute to your audience to provide value and further your brand’s reputation. Trust me, we get it (and have been there ourselves). One of the main things we hear from you - our wonderful audience - is that coming up with ideas for new content can be super difficult.